If you’re looking for a straightforward approach to marketing, “The 1-Page Marketing Plan” by Allan Dib is a game-changer. This book breaks down the complexities of marketing into simple, easy-to-follow steps. You won’t find any fluff here—just practical advice that you can apply to your business right away. Whether you’re starting out or looking to sharpen your marketing strategy, Allan’s clear framework will help you plot out a plan that's tailored to your needs.
What sets this book apart is how it encourages you to think critically about your business goals and customer needs. Instead of overwhelming you with theories, it gives you hands-on templates to organize your thoughts. By the time you finish, you'll have a one-page plan that serves as your roadmap for success. No more guessing games—just clarity and direction to help you move forward confidently.
